Problem: Antara wanted to launch their latest Diamond Diva Campaign. The problem was the fact that almost every jeweller in the vicinity too had their diamond festival up and running. In a market full of parity products, we had to ensure that our positioning stood out from the rest.

Solution:Rather than going the traditional route and limiting ourselves to brides and power-dressers, we looked at expanding our market. We aimed to create an inclusive culture, one where anyone could be a diva, irrespective of their age, gender, weight, size or even orientation for that matter- for all you needed to be a diva, was to feel like one.

Problem: Aditya Birla Housing Finance Limited Product launch was looking to expand its customer base by targeting the informal sector. This group often lacked proper formal income documentation, or only had some documents, causing other banks or NBFCs to reject their loan applications. The challenge for us was not only to showcase that Aditya Birla Housing Finance Limited Product launch provided them with a loan but also was giving them the right way to go about it.

Solution: We leveraged the unique selling point that set us apart from our competitors as they did not offer "The Right Advice." This became the central theme and we used it to form the core of our campaign thought – Sahi Salaah, Sahi Raahi and the Sahi Home Loan.

Problem: myTVS, a well-established brand in Southern India, wanted to expand their reach across the country. To achieve this, they launched an innovative product targeting corporate customers, establishing a new segment in the industry with the introduction of Life360 - a cutting-edge connected-car platform. However, they faced the obstacle of breaking into the Northern Indian market where they were only known for their two and three-wheeler offerings.

Solution: We implemented a dynamic and engaging approach by showcasing the capabilities of myTVS through a breath-taking journey from Kashmir to Kanyakumari, where the myTVS Life360 provided seamless guidance and assistance throughout the trip. This vivid demonstration proved to be an effective way to introduce this new segment and establish the myTVS brand in the North. Experience it, first-hand, through this film

Problem: ABHIL aimed to produce a corporate film that could be presented to partner bank employees and serve as a catalyst for discussions during meetings and events.

Solution:To achieve this goal, we employed the art of storytelling to develop a captivating and informative film that focuses on the essence of "Healthy Partnerships" and ABHIL's mission to promote the overall health and well-being of India. And with it, we successfully delivered ABHIL's message and sparked meaningful conversations among their partner bank's employees. To learn more, please watch the film below.

Problem: myTVS faced the challenge of presenting its extensive network of franchises across India in a new light while motivating existing franchisees and employees to adopt innovative technologies and methods.

Solution: We devised a catchy song to present myTVS in a new light, serving as an inspiration for both existing franchisees and the workforce to adopt innovative approaches and technologies.

Problem: The CEO of ABHFL encountered the challenge of succinctly showcasing the company's significant growth and achievements to Aditya Birla Group counterparts in a brief presentation.

Solution: We developed a video highlighting ABHFL's achievements and milestones over just one year, effectively communicating the company's remarkable growth and progress to the Aditya Birla group during the presentation.